A full rebranding and website redesign project for Elixirator

Elixirator is a software development company specializing in building and launching digital products for startups.

Company

My Role

Graphic / UX/UI Designer

Timeline

2021 - 2022

Responsibilities

Research, Wireframing, UI/UX, Collaboration with engineers, Testing

See Live!

Overview

Elixirator is a software development company specializing in building and launching digital products for startups. In 2021, we decided it was time for a change. Our goal was to transform our website from outdated to modern, making it as innovative as the solutions we provide. We wanted a fresh, new look to attract more clients and to show potential employees that Elixirator is a great place to work.

Challenges

The Elixirator website's current navigation setup frustrates visitors, who find it difficult to locate the information they need efficiently. This barrier detracts from the user experience and may even dissuade talented individuals from exploring career opportunities with us due to a lack of clarity and accessibility. While Elixirator excels in technical expertise and project delivery, potential clients might still hesitate to engage if they don’t feel a personal connection or trust towards the company.

High Level Goals

01

Modernize the brand. Update the visual and functional aspects of the brand to make it more contemporary, user-friendly, and aligned with current business objectives.

02

Promote Career Opportunities. Develop a compelling and accessible careers section that clearly outlines growth opportunities and the vibrant culture of our company.

Deep dive

In this phase, I researched users, competitors, and business goals. I collected insights through user analysis, competitor reviews, and talks with stakeholders. The goal was to find pain points, opportunities, and ideas to guide a clear, user-focused design strategy.

Sketch & Shape

At this stage, I turned research insights into early sketches and low-fidelity wireframes to map out page layouts and user flows. I worked closely with the team and business owners to refine the ideas and make sure they matched both user needs and business goals.

Build & Collaborate

In the design phase, I refreshed Elixirator’s brand to make it modern and user-friendly. I improved navigation for easier access to information, redesigned the careers section to showcase job openings and company culture, and added client testimonials to build trust. The result is a clean, intuitive website that works well for both users and the business.