SaaS platform simplifies property management

Redi is a platform designed to help property managers and real estate investors streamline the renovation and maintenance processes for their properties.
Company
SaaS platform simplifies property management
My Role
Product Designer
Timeline
May, 2024 - Apr 2024
Responsibilities
Design Strategy, Research, Testing, Product Design, Visual Design
See Live!
Overview

Redi was founded to address the complexities of managing multiple property tasks, which traditionally require juggling numerous vendors, contracts, and payment systems. Property managers often struggle with the inefficiency of managing these tasks through fragmented systems, leading to delays, errors, and poor communication. By offering an all-in-one platform, MadeRedi aimed to simplify these workflows, helping managers and investors save time and avoid costly mistakes.

Challenges

Our goal was to build an MVP that supports every step, from job creation to payment, while keeping the experience simple and intuitive. Making a complex workflow feel easy was our biggest challenge.

High Level Goals

01

Create a complete, end-to-end solution for both service providers and property owners, covering everything from communication and task management to invoicing and payments, all within a single platform.

02

Develop a platform that consolidates the functionality of 5+ apps that users are currently relying on, bringing everything they need into one place for seamless property management.
Deep dive
I interviewed property owners and service providers to understand their daily workflows. Most struggled with using too many tools for jobs, payments, and communication. Unlike platforms that only connect users, Redi was shaped to be a true end-to-end solution, combining everything in one place to simplify and streamline property management.
Sketch & Shape
After gathering insights, I reviewed the initial designs to identify what worked and what needed improvement. I then sketched new concepts for MVP features, created wireframes to visualize user flows, and refined them based on feedback.
Build & Collaborate
Design and development closely collaborated to quickly implement features, test with real users, and iterate based on immediate feedback.
Test & Tweak
During testing, we gained valuable insights into user needs, identifying essential features and areas for improvement. This helped us prioritize new functionality and refine the platform to better align with real-world use cases.
Next steps

Impact

In just four months, we launched Redi in the App Store. We tested the app with real users, used their feedback to improve, and now have over 125 active users, with the number growing daily.

User Engagement

70+

45+

Real Estate Investors
Service Providers

Feature Adoption

Job creation, Bidding process, Messaging, Invoicing

User satisfaction

85%

Key Learnings

This project has given me several valuable insights along the way

User-Centric Design

Listening to both property managers and service providers was crucial for building features that addressed real needs, like job creation, bidding, and payment tracking.

Stay ready to adapt

User testing often brings unexpected challenges, making it crucial to be flexible and make quick adjustments when surprises arise.

Feature Prioritisation

Understanding that not all features are equally important to users allowed us to focus on the most valuable ones, like invoicing and job management, for early MVP success.

Scalability

Building features with scalability in mind, ensuring future iterations could grow with user demand.
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